Privacy Policy

Introduction and summary

This privacy policy ( the "Policy" ) governs your access to this website and other services provided by the site operator, such as written or electronic notices and product purchases (collectively, " our services"). ) describes the collection, use, sharing, and processing of your personal information and the rights and choices you may exercise with respect to such personal information.

Our Services include POSHSHO.com ( the “Site” ), our mobile applications ( “Our Apps” ), accounts and fan pages we maintain on social media platforms ( “Our Social Media Accounts” ); This includes services provided through other websites, pages, features and content owned and operated by us that hyperlink to this Policy.

The sale of products and the provision of our services (and therefore the collection of payments) through this site and our apps are handled by POSHSHO. Ltd., . Accordingly, the terms "we", "us", and "us" refer to different legal entities.

Please read our Terms of Use and this Policy before accessing or using our Services . If you do not agree to this policy or the Terms of Use, you may not access or use our services. By using our services, you are deemed to have accepted the terms of use and privacy policy posted on the site you are using.

Right to amend this Policy: We may change this Policy from time to time to reflect how we process your data. If we make any changes, we will notify you by revising the effective date or last updated date listed at the top of this policy. If we make material changes that materially affect your privacy rights, we will notify you on the website or other services or electronically so that you are aware of the changes before continuing to use our Services. We will give you advance notice and details using communication methods such as email. If you do not agree to the revised policy, please immediately stop using our services.

Temporary information: In addition, we may make real-time disclosures or provide additional information about how some of our services handle personal information. These notices may supplement this Policy or provide you with additional options regarding the processing of your personal information.

table of contents

Click on the links below to go to each section of this policy.

1. Our collection and use of personal information >
2. Sharing personal information >
3. Cookies, Interest-Based Advertising, and Ad Choices >
4. Security measures >
5. Your rights >
6. Retention >
7. Third Party Websites >
8. Children >
9. Social Media Accounts >
10. Storage and transfer of personal data >
11. Contact information >

1. Our collection and use of personal information

We value the privacy of those who access our digital assets and those who use our products and services, and we strive to protect that privacy through compliance with this policy. We collect personal information when you use our services.

Personal information means information that identifies or allows for the identification of an individual. The definition of personal information (used interchangeably with the term "personal data" in this Privacy Policy) varies depending on your location. In this Privacy Policy, definitions that apply to a particular country apply only to customers located in that country.

Data that has been anonymized or aggregated in a virtually irreversible manner so that you can no longer be identified, even when combined with other information, is not considered personal information.

We collect and use your personal data for various activities and business purposes. The table below describes the purposes for which we collect information and the types of information we collect. Please note that these include the use of personal data in accordance with the stated purpose of collection and uses that can be reasonably inferred from the original purpose of collection.

the purpose	Personal data we collect
Create and manage your account and provide our services	Contact information (email address, password, etc.) used to register with our website or app. Profile data voluntarily provided for personalization purposes (e.g. your style preferences).
Fulfill or process your order	Personal identification information and contact information (name, telephone number, shipping address, etc.), financial information or payment account information used for deliveries, returns, refunds, consumption tax calculations, and payment operations. Transaction information in our services (such as return/refund details, gift card numbers, order history, etc.) used to perform basic functions such as processing payment/return requests and providing continuous information on order status and logistics. Location data based on your IP address, which is used to personalize your experience and show you the right local website, language, and user experience.
Providing customer service and support or communicating with you regarding services;	In addition to responding to your requests, we may contact you through various channels, including email, phone, social media, postal mail, instant chat, and our customer service platforms, to provide you with updates about your account and our services. History of interactions between you and us. Photos that you upload to our Services in accordance with our Terms of Use to provide useful information about your products and to optionally allow other potential customers to see your products as they are purchased or worn.
Carrying out marketing, advertising and other promotional activities	Contact information (e.g. phone number, email address) used for telephone and email marketing. Non-personally identifiable device identifiers, operating system information, and cookie information used to serve our advertisements and measure the effectiveness of the advertisements we serve. How you use our services (browsing, adding to shopping cart, securing, ordering, and returning items) is used for market research, statistical analysis, and to display personalized ads based on inferences about your activities and interests on our site. etc.). Contact and identity information (such as name, email address, and phone number) when you voluntarily participate in sweepstakes, market research, events, or other marketing campaigns sponsored by us. Sharing your personal data with third party advertisers. Your name, email address, and/or phone number when you participate in promotions or programs such as the SHEIN VIP program (“Promotions”) through our Services or third-party platforms. Where permitted by applicable law, SHEIN or the sponsors of this Promotion may also use your information for marketing purposes. Where permitted by applicable law, by participating in this Promotion your information may be added to our or our promotional partner's mailing list. In order to receive a prize, you may be required to allow us to publish some of your information, including on the Winners Page, through our Site and our Apps (unless prohibited by law).
Improving and personalizing our products and services	Our websites and apps collect device information and usage data for failure analysis, troubleshooting, system maintenance, and initial settings tailored to the customer (language, currency, etc.). If you voluntarily provide this information, we may collect general, non-identifying personal data such as body type, height, chest/waist/hips, and weight. For example, we use this information to determine clothing sizes and styles, make personalized recommendations, and provide predictive fitting services. Sharing personal data within and outside of our corporate organization to meet our business needs and personalization. Recording likes and collecting votes when asked about preferences between two products in order to provide you with configuration options according to your preferences. Displaying information that you voluntarily post in public areas of our Services, such as customer reviews.
Preventing and investigating fraud and other illegal activities	Information automatically collected through our Services (such as browser type, device information, operating system, and account settings information) to prevent and detect fraud and reduce credit risk. Login data used for risk management and fraud reporting. Billing address used to verify payment information.
Comply with legal and compliance requirements	Identity information used for customs clearance purposes (such as information about identity documents and passports). Transaction history and certain identifying information used to process and resolve legal disputes, regulatory investigations, and comply with legal requests from competent law enforcement agencies and courts.
Other purposes	With your permission or direction, we may provide you with our services and other related products and/or services for other purposes that we communicate to you before we receive your personal information, or as requested by you. We may use your information for any purpose reasonably necessary.

Note: If you contact us by email or through a form located on our Services, or if you publish content through our Services, we ask that you do not send us any sensitive information about yourself or any other individual. Masu. We do not collect or store sensitive or special types of information.

2. Sharing of personal information

We may disclose and share your personal information in the following cases:

A.Inside our company's organization . We are part of a single corporate organization with multiple legal entities, business processes, management structures and technical systems. In order to maintain and continue to personalize our business, we may use our affiliated group companies and We may share your personal information with our group's affiliated companies.
B.Service Provider . We may share your personal information with various third party service providers as described in the table below.

Suppliers/Service Providers/Processors	Services provided
IT systems and software service providers	Website hosting services (including cloud storage), mobile app and software optimization services, customer relationship management software, email service providers, and system maintenance services.
Payment service provider	Third Party Payment Processing Services.
Marketing and advertising services	Assistance in acquiring new potential customers through multiple communication channels and sharing with partner companies that promote our products on their websites.
Order processing service provider	Providing logistics, warehousing, and distribution services, return and exchange services, and order status notification services regarding customer purchases.
customer service agent	Customer service and support assistance.
Fraud prevention and information security services provider	Identity verification, fraud prevention, and credit risk mitigation services to protect our websites/apps and business.
Other providers of our services based on your selection.	Other third parties, such as providers of size recommendations and fit prediction services, if you wish us to provide you with product recommendations.

We strive to ensure that our third party service providers are only able to use data in accordance with our written instructions, for the purposes for which the data was collected, and only as necessary to achieve those purposes.
C.To maintain legal and regulatory compliance . If we are required to do so by law or as we deem necessary to protect our rights and/or comply with a judicial proceeding, court order, regulatory request, or other legal process brought against us. We have the right to disclose your personal information in certain cases. We also disclose your information when we reasonably believe that disclosure is necessary to enforce our agreements or policies, or to protect the rights, property, or safety of our company or our customers. You may.
D.Affiliated services and functions . Some of our Services may be offered as part of affiliated services and features. We share your personal information with our affiliated partners based on your voluntary use of or participation in affiliated services or features. The use of your personal information by our partner is subject to the privacy policy set by the partner. If you wish to opt out of any future use of your personal information by any of our affiliate partners, you must contact that affiliate partner directly.
E.Agree . We may disclose personal information for any purpose with your consent.
F.Corporate transactions . We may merge, divide, restructure, reorganize, dissolve, sell or transfer all or a portion of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. If the transferred assets include personal information held by the Company regarding users of the Company's services, personal information (account information, wallet balances, (point information, etc.) may be disclosed. You acknowledge and agree to any assignment or transfer of rights in your personal information by us.

Please note that we may disclose without restriction any information about users of our services that has been aggregated or anonymized so that a specific individual cannot be identified.

3. Cookies, Interest-Based Advertising, and Ad Choices

We may use cookies, tags, web pixels, and other similar technologies to automatically collect information on our Services. Cookies or tags are small pieces of code that allow our technology partners to collect information. Generally, the information collected does not directly identify you personally. Where required by law, we will ask for your consent before using cookies or other tracking technologies. This section describes our use of cookies and how you can control cookies used for advertising-related purposes.

A.cookie . Cookies are small web files that a site or its vendors send to your device's hard drive through your web browser. Cookies allow the site's or provider's systems to recognize your browser and remember certain information.
We generally use first-party and third-party cookies to: enable our Services to function properly, provide a secure browsing experience when using our Services, and passively relate to your use of our Services. Collect information, measure engagement with our marketing campaigns, help us improve our services, and remember your preferences for your convenience.
Our services use the following types of cookies:
- Required cookies. These cookies are essential for using our services.
- Functional cookies. We use functional cookies to remember choices you make so that we can tailor our Services to you and provide enhanced functionality and personalization of content.
- Performance/analytics cookies. These cookies are used to collect passive information about how you use our services, such as web pages viewed and links clicked. We use the information collected using these cookies to improve and optimize our services.
- Advertising/Targeting Cookies. These cookies are used to create advertising messages that are more relevant to you. These cookies enable functions such as ensuring that the same advertisement does not appear repeatedly, ensuring that advertisements are displayed in a way that is desirable to the advertiser, and in some cases selecting advertisements based on your interests. Masu. These cookies may be used by our third party advertising partners to build a profile of your interests and deliver relevant advertising on other sites. You can disable the use of these cookies as described below.
B.Customer settings . You can set your browser to reject all or some cookies. You may also be able to delete cookies from your browser. By following the steps below, you can configure the cookies that function with our services.
- First party cookies. You can enable, disable, and delete cookies in the browser you use to view this site. To do this, follow the instructions provided by your browser (usually located within the settings in the Help, Tools, and Edit menus). Please note that if you disable cookies in your browser settings, you may not be able to access the secure pages of this site. Additionally, if cookies are disabled, other parts of our Services may not function properly. More information on how to change your browser cookie settings can be found at https://www.allaboutcookies.org .
- Third Party Cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI). Both organizations maintain websites that allow member companies to opt out of interest-based advertising. To opt out of interest-based advertising on websites served by each organization's member companies, visit the DAA's opt-out portal ( https://optout.aboutads.info/ ) or the NAI's opt-out portal ( https: //optout.networkadvertising.org/?c=1 ). If you live in the European Union, you can opt out of online behavioral advertising served by member organizations of the European Interactive Digital Advertising Union by visiting https://www.youronlinechoices.eu/ . Masu. For more information about third party ad networks and similar entities that use these technologies, please visit https://www.aboutads.info/consumers .

The collection and use of your information by third parties for the purpose of serving interest-based advertising is outside of our control. However, these third parties may provide mechanisms to opt out of having your information collected or used for such purposes. Additionally, many web browsers provide help pages regarding cookie settings. You can find more information about the following browsers on the linked pages: Google Chrome , Internet Explorer , Mozilla Firefox , Safari (desktop version) , Safari (mobile version) , Android browser , Opera Mobile .

SHEIN complies with the Digital Advertising Federation's self-regulatory principles.

C.web pixel . Conversion pixels may be used to check the effectiveness of our marketing campaigns and the achievement of other goals related to our Services. A conversion pixel runs a short code that notifies us when you click on a certain button or visit a certain page (e.g. after you complete the registration process for our services or when you fill out a form). (such as the thank you page that appears after completion). We also use web pixels to analyze usage patterns of our Services. Pixels allow us to record visits to specific web pages by specific devices, browsers, and applications.
D.analysis . We may use third party service providers to monitor and analyze the use of our Services. We currentlyuse Google Analytics . Google Analytics is a web analytics service that tracks and records traffic to our website. For information about Google's privacy practices,please visit the Google Policies and Terms webpage ( https://policies.google.com/privacy?hl=en ). You can prevent data collection and use by Google Analytics by using the Google AnalyticsOpt-Out Add-on ( https://tools.google.com/dlpage/gaoptout ).
E.Behavioral remarketing . We also use remarketing services to advertise on third-party websites to you when you visit our Services. For this purpose, we classify visitors according to certain behaviors (e.g. time spent on our services). This allows us to understand your preferences and personalize the ads you see when you visit other websites, provided those websites participate in the same ad network. can. We use advertising networks such as Google Ads and Bing Ads.
F.Other Tracking Technologies . Our pages may also use JavaScript, entity tags, and HTML5 local storage. JavaScript is a snippet of code embedded in various parts of websites and applications that can be used to quickly perform a variety of tasks, such as refreshing certain functions faster or monitoring the usage of various online components. can. Entity tags are HTTP code that allows parts of your website to be stored or "cached" in your browser, which can improve your website's performance. HTML5 local storage is a mechanism that allows website data to be saved or "cached" within the browser, allowing the data from an HTML5 page to be remembered and retrieved when the website is visited again. It will be possible.
G.Do Not Track . Some Internet browsers, such as Internet Explorer, Firefox, and Safari, have the ability to send signals known as "Do Not Track" or "DNT." Due to the lack of unified standards for "DNT" signals, this site does not currently support processing or responses to "DNT" signals.

4. Security measures

We have implemented physical, electronic, and procedural safeguards designed to protect your personal information and prevent unauthorized use. Our security measures include industry standard physical, technical, and administrative measures to protect against unauthorized access or disclosure of your information.

The Internet is not a completely secure environment. We strongly recommend that you keep your account secure by using secure methods and using a complex password. Additionally, do not share your passwords with others or reuse passwords for our Services that you have used on other sites or apps, as this may increase your risk of credential stuffing attacks and other malicious cyber-attacks. I highly recommend it. If you believe that your account has been compromised or your personal data has been compromised, please contact us immediately through our dedicated Privacy Center or as provided in the "Contact Us" section below.

5. Your rights

We are committed to taking care of your personal information, so we ensure that you are fully able to protect your privacy and security. You can exercise your rights by contacting our specialized privacy center (see section 11).

5.1 Reviewing, correcting, and deleting personal information You have the right to review, correct, and delete personal information that we have collected. In order to protect the privacy and security of your personal information, we may request data from you to verify your identity and access to your data, and to enable you to search for and provide personal data that we hold. You must to do something before you go on. We may be permitted or required by applicable law or regulatory requirements to refuse to provide or delete all or some of the personal information we hold. To exercise your rights, please update your customer account on our Site or App, or contact our dedicated Privacy Center . We may not be able to honor your request to remove or change information if we believe that the change would violate any law or legal requirement or impair the accuracy of the information.

5.2 Unsubscribe from marketing communications from us If you no longer wish to receive marketing emails or non-transactional promotional materials that we send using your email account, click directly on the unsubscribe link provided at the bottom of the email text. or contact our specialized privacy center .

6. Retention

We will retain your personal information for the purposes described in this Policy and for backup, archiving, fraud prevention and detection, and auditing purposes. We also use your personal information as necessary to comply with our legal obligations (for example, where we are required to retain your data to comply with applicable law), resolve disputes, and enforce our legal agreements and policies. retain and use.

If you wish to terminate your customer relationship with us or discontinue your use of or access to our Services, subject to certain legal requirements, please contact us through our Privacy Center (see Section 11) to close your account and the information we hold about you. You can request that we delete all your personal information.

If you send us correspondence (including email), we will maintain that information electronically in our records for your account. We also electronically maintain customer service communications and other correspondence that we send to you. We retain these records for the purpose of evaluating and improving our customer service and investigating possible fraud and violations. We may delete these records in the future if permitted by law.

We also retain data regarding the use of our Services for internal analysis purposes. Usage data is generally disposed of more quickly than other data, unless it is used to strengthen the security or improve the functionality of this site, or when long-term retention is legally required.

7. Third Party Websites

Our app or site may contain links to third party sites. These third party sites are not covered by this policy. We are not responsible for the privacy practices of third-party sites, so please read the privacy statements of other sites when you visit them.

8. Children

Our Services are not intended for children or minors under the age of 16 (as defined by applicable international law) and we do not knowingly collect personal information from children or minors under the age of 16. It is not. If you are a minor, please refrain from filling out forms set up by us or submitting personal information to us. If a minor has provided personal information to us without the consent of a parent or guardian, the parent or guardian must immediately contact us to delete the applicable personal information and deregister the minor. Please contact us (see Section 11).

If we learn that a minor has provided us with personal information, we will take steps to promptly delete such personal information from our files. As detailed in our Terms of Service, please do not upload photos that depict anyone other than yourself, especially those who are minors.

9. Social Media Accounts

We maintain accounts and fan pages ( “Social Media Accounts” ) on multiple social media platforms, including Facebook , Instagram , Twitter , YouTube , Pinterest , Snapchat , and TikTok . When you access one of our social media accounts, various data processing activities are initiated. If you do not provide us with your personal data, you may not be able to use certain features of the social networking platform that require such data, or your use of such features may be limited.

Generally, as the administrator of your social media account, we can only view the information you have in your public profile on that social media platform, and only when you are logged in to your profile. Only if you are accessing a media account. Additionally, we may process data that you provide to us when you contact us through one of our social media accounts (e.g. by posting, sending private messages via Facebook). If you access our social media accounts, the operator of the respective social network will also process your data, regardless of whether you have created a profile for yourself on that social network. The content and scope of individual data processing activities will vary depending on the operator. Additionally, each social network operator provides us with anonymous usage statistics, which we use to improve the user experience.

10. Storage and Transfer of Personal Data.

When you access or use our Services, your personal data may be processed or transferred outside your country of residence. The data protection laws of these countries and jurisdictions may have different provisions or provide less protection than the laws in your jurisdiction. If you do not wish your information to be transferred, processed, or retained outside of your country or jurisdiction, please immediately discontinue accessing or using our Services. For more information about these transfers and the safeguards we use to facilitate them, please contact our specialized privacy center .

11. Contact information

If you have any questions or concerns about your personal information or the content of this privacy policy, please contact our dedicated privacy center . You can also contact us through our customer service platform .

You can contact our Privacy Office by email at admin@poshsho.com or by writing to us at:

POSHSHO ltd Office

Chiba-ken,Chiba-shi,
Mihama-ku, Takasu,4-5-2/407

JAPAN 261-0004